Larry Gaaga, an artist, producer, composer, and record label executive, has been appointed Vice President, A&R, at Def Jam Africa, a subsidiary of Universal Music Group (UMG).
Gaaga will report to Sipho Dlamini, who assumed the job of CEO of Universal Music South Africa & Sub-Saharan Africa in 2016. Gaaga will oversee the A&R division in English-speaking markets.
According to the firm, his team will seek and sign African talent that “reflects and resonates with the distinguishing culture and artistry of the Def Jam tradition.”
Boity, Cassper Nyovest, Nadia Nakai, Tshego, Tellyman, Ricky Tyler, and the South African star Nasty C, who has since signed to Def Jam Recordings in the United States through a joint venture with Universal Music Africa, are currently signed to Def Jam Africa.
Stonebwoy, a Ghanaian Afropop, dancehall, and reggae musician, recently inked a worldwide agreement with Universal Music Group (UMG) label divisions Def Jam Recordings, 0207 Def Jam, and Def Jam Africa.
Gaaga’s professional career began in 2010 when he joined YSG Entertainment, where he was eventually elevated to General Manager.
He has established himself as a performer and manager of the rapper Vector.
Gaaga has recorded numerous singles, including his first significant collaboration, Gaga Shuffle with 2Baba, Doe with Davido, Low with Wiz Kid, Slow Burner with Joeboy, and Baba Nla with 2baba, Burna Boy, and D’Banj.
In 2020, Gaaga was one of Def Jam Africa’s “flagship signings”, says the company, and his appointment “reaffirms the label’s belief and respect of Larry’s artistry and creative vision.”
“I’M EXCITED AT THE OPPORTUNITY I’VE BEEN ENTRUSTED WITH HERE AT DEF JAM AFRICA.”
Larry Gaaga, said:
“I’m excited at the opportunity I’ve been entrusted with here at Def Jam Africa.
“My experience as an artist and manager at the label, not only gives me a unique perspective to share with our talent, but means I’m well versed in the spirit and culture of this legacy label.”
Sipho Dlamini, added:
“Larry is a talented creative, astute A&R and strategic executive, expanding his relationship with Def Jam is an exciting next step in Africa’s hip hop story and a big move for the culture.”Music Business Worldwide